Watch a run · 2 min
One idea. Eleven stages. No cuts.
A real run on a real market — the coach finds the competitors, reads what they shipped, argues for one focus, then tries to talk itself out of it. Everything you see is cited.
The walkthrough isn't published yet.
Rather than wait for it, start a run of your own — the coach works on a real idea in about the same two minutes.
What you're watching
The run, in order.
Group 01
Define
- 01Frame the ideaNames the user, the job, and the constraint.
Group 02
Research
- 02Find competitorsBuilds the list from how people describe the problem.
- 03Size the competitionSeparates real incumbents from names on a list.
- 04Extract competitor featuresCompresses feature sets into the table stakes.
- 05Read their trajectoryReads where incumbents are actually heading.
- 06Hear the complaintsRanks complaint themes by how often they surface.
Group 03
Decide
- 07Gap analysisNames the strongest unserved opening.
- 08Pick the focusCommits to one opening, with a confidence read.
- 09Pressure-testArgues the decision is wrong, using your own run.
Group 04
Build
- 10Shape the backlogWrites features with acceptance criteria.
- 11Commit the buildMaps each feature to a GitHub issue.
Bring an idea.
Leave with evidence.
Eleven stages, one session, no credit card. Watch it find your competitors before you finish your coffee.