Group 01
Define
What are we building, and for whom?
- 01Frame the idea
DefineResearchDecideBuild
Jary researches your market, finds the gap worth filling, pressure-tests the call, and turns it into a backlog that marks itself shipped when the PR merges. Every claim carries a link you can open.
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Unified inbox for social-commerce sellers
Running · Read their trajectoryStep 5 · Research
Read their trajectory
Where the incumbents are heading, and which gaps they are already closing — read from shipped changelogs, not positioning pages.
Evidence gathered this stage
Bikko shipped WhatsApp Catalog sync in v4.2
gap closingCloses the catalog gap directly. Still no multi-channel inbox — orders from Instagram stay manual.
- changelog · Jun 14
- Product Hunt
Tawk.to added Instagram DMs, dropped TikTok Shop
gap openingDeprecation notice cites low volume outside SEA. Leaves TikTok sellers in West Africa unserved.
- release notes
- HN thread · 214 pts
Sellerfy raised Series A, hiring for "payments infra"
gap openingSix roles posted in ten weeks. Reads as a move into checkout, away from messaging.
- careers page
- TechCrunch
Zendesk pricing moved to per-resolution
gap openingPrices out sellers under 200 orders/month — the exact band this idea targets.
- pricing page
The gap
Most ideas die between the doc and the repo.
Strategy lives in Notion. Tickets live in Linear. Code lives in GitHub. The translation between them is done by whoever has the smallest queue.
AI assistants suggest sentences. Ask one whether your competitor already shipped the thing you're scoping and it will guess, confidently, from a year-old snapshot of the web.
Jary goes and looks. Traffic, feature sets, shipped changelogs, complaint threads — pulled at run time, attached to the stage that used them, and cited in every claim it makes.
The workflow
Eleven stages.
Four groups. No skipping.
Each stage runs, leaves evidence, and unlocks the next. You can rerun any one of them, or interrupt and argue with the result.
Group 02
Research
Who else is solving this, and where are they weak?
- 02Find competitors
- 03Size the competition
- 04Extract competitor features
- 05Read their trajectory
- 06Hear the complaints
Group 03
Decide
Which gap do we commit to, and does it survive challenge?
- 07Gap analysis
- 08Pick the focus
- 09Pressure-test
Group 04
Build
Turn the decision into backlog you can ship.
- 10Shape the backlog
- 11Commit the build
Research runs on its own. Decide always stops for you. Nothing rewrites a feature's scope without your approval.
Group 02 · Research
Five stages of looking before one word of scoping.
This is the part other tools skip. Jary spends most of its run gathering things that are true, so the decision it argues for has something under it.
Stage 02
Find competitors
Names pulled from the language people actually use for the problem — search queries, community threads, and app directories — so the list isn't just the two or three brands you already had in mind.
- search queries
- directories
- community threads
Stage 03
Size the competition
Traffic and rank evidence separates real incumbents from names on a list. Nine competitors becomes three that matter and six you can stop worrying about.
- traffic estimates
- category rank
- funding signals
Stage 04
Extract competitor features
Feature sets pulled from live product surfaces and compressed into the table stakes an MVP has to match before anyone will switch to it.
- product pages
- docs
- pricing tiers
Stage 05
Read their trajectory
Changelogs and release notes say where incumbents are actually heading — which gaps they're closing this quarter, and which they've quietly walked away from.
- changelogs
- release notes
- careers pages
Stage 06
Hear the complaints
Customer complaints grouped into recurring themes, ranked by how often they surface. The ones an MVP must solve to be adoptable, not the loudest one.
- review sites
- Hacker News
- support threads
Group 03 · Decide
It argues for a focus, then argues against it.
Gap analysis names the strongest unserved opening and the evidence behind it. Pick the focus commits to one. Then pressure-test turns around and makes the best case that the decision is wrong — using the contrary evidence from your own run.
If the focus survives that, it earns a backlog. If it doesn't, you found out before the sprint.
Stage 08 · Focus recommendation
Confidence
Multi-channel inbox for sellers under 200 orders/month.
Three of nine competitors are moving toward checkout and away from messaging. The complaint themes cluster on channel-switching, not catalog. Zendesk's per-resolution pricing prices out this exact band — 41 complaints reference cost at low volume.
Strongest case against
Bikko shipped WhatsApp Catalog sync six weeks ago and is the only competitor still investing in messaging. If they ship an inbox next, the wedge closes. What would have to be true: their hiring stays on messaging, not payments.
Group 04 · Build
When the PR merges, the spec closes itself.
Link a repo and each shaped feature maps to a GitHub issue — or import the issues you already have. Your backlog and your code stop drifting apart.
Jary · shaped feature
Unified inbox — WhatsApp + Instagram
- Messages from both channels in one thread
- Reply without leaving the thread
- Unread count survives a refresh
GitHub · issue #142
Unified inbox — WhatsApp + Instagram
- Acceptance criteria synced
- PR #98 references #142
- Merged 2d ago
PR #98 mergedissue #142 closedfeature advanced to Shipped
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